Known affectionately to her clients as the “media whisperer” and “the closer”, Dana Swinney is a public relations consultant with the skills that make the media want to cover your story. Dana worked in the public relations and marketing field for over five years prior to starting a business as a full time freelance PR professional in 2006.
Dana’s results-driven approach has resulted in a range of diverse placements for her impressive client list. Dana offers clients her ability to examine any potential news angle and find the right pitch for the right target, be it local, regional, national or international press.
Dana holds a Bachelor’s Degree in Communications and earned her Master’s Degree in Organizational Communication and Leadership in 2006 from Marist College. In addition to sitting on several boards, Dana is the senior media relations strategist for USPR, a nationwide network of public relations and marketing communications professionals.
Create Media Opportunities
Build Your Media Contact List
Dana, I just wanted to take a moment to let you know how much I appreciate all your hard work and the incredible results you produce for Cabot Creamery Cooperative. Your Public Relations and Media Relations skills are second to none and your ability to adapt to the needs of our Public Relations programs makes you a valuable member of our team. You are a pleasure to work with and I hope you know how proud we are to be associated with you and Dana Swinney Public Relations.
It's not often that I find someone that matches my passion for what I do. However, Dana did and she and I have an awesome working relationship, despite being miles apart geographically. She is diligent, efficient, consistent and reliable. If I can add to that, she's a team player, with the overall goal being her top priority. In the short time that we've worked together, she has easily become my right hand and friend. Dana is a PR GURU! Before you can think it, she has it flushed out, delivered and awaiting results. Dana is an asset in any capacity. I'm excited by our journey and assured that you'll have the same experience.
Dana has scored more media interviews for me than any other Public Relations professional I have ever worked with.
Dana makes PR so easy! With running my yoga studio, I have just been too busy to reach out to local media, so I didn’t, and ever since I hired Dana, the media has been coming to me! Easy! She is thorough, prompt, and really organized about getting me and my business out there! On top of that she is a wonderful person to work with. I highly recommend using her services.
Just a quick note of appreciation for the service you recently provided to Team Simms. Your ability to work with the boxing media is phenomenal! Your dependability, accessibility and attention to detail make you a pleasure to work with.
Working with Dana Swinney Public Relations has been a true pleasure and we are excited to continue working with Dana. Her ideas are great and she follows through so well that the ideas translate into actual business for us. The families of the children we serve are forever changed by the work we do and we are grateful to her for helping to so effectively spread the word about our ground-breaking program.
Dana has consistently promoted my autism awareness endeavors in a manner which has been both highly professional, as well as compassionate. Dana understands that my No Small Victories Autism Awareness children's book series is more than just children’s literature it is an anthem of empowerment for those living on the autism spectrum. I have come to trust her marketing insight and her opinion as a publicist, and friend.
I’ve had the pleasure of working with Dana Swinney for a number of years, and I can tell you that she’s a first rate professional, with all of the skills required of a publicist and PR professional. Dana excels in two specific areas (among many others), they are her extensive preparation and attention to detail in her work for her clients, which in my opinion, makes her outstanding in her work. I would highly recommend her.
I have worked with Dana on a number of ATTPR clients. She is a proven self-starter, organized professional with great media contacts that assists clients in getting excellent media coverage. She is proactive, attentive to client’s needs and is always thinking ahead for creative ways to exceed their expectations. On top of everything else, she is fun, has a wonderful personality and all around great person to work with.
Dana, what a wonderful job you did for us! Your contacts, attention to detail and relentless follow up got our company excellent results. We are looking forward to working with you again.
Dana's media relations expertise and "can do" attitude made her a great collaborative partner as we worked to deliver maximum coverage for a variety of clients.