
Dana Swinney is a strategic communications expert and public relations consultant specializing in purpose-driven brands in the wellness, food, sustainability, and social impact sectors. With a proven track record of elevating mission-led organizations, she crafts compelling narratives that build brand affinity, increase awareness, and drives meaningful dialogue. Dana is known for translating values into visibility, helping clients earn national media coverage, shape thought leadership, and scale their impact.
Create Media Opportunities
Media Training
Crisis Management
Build Your Media Contact List
Former WBA Super Welterweight, Travis Simms
Many more clients have been serviced through consulting work. Let’s chat and I’ll tell you more.
Dana's media relations expertise and "can do" attitude made her a great collaborative partner as we worked to deliver maximum coverage for a variety of clients.
Jill Fallon, JFallon & Company Inc.
I have worked with Dana on a number of ATTPR clients. She is a proven self-starter, organized professional with great media contacts that assists clients in getting excellent media coverage. She is proactive, attentive to client’s needs and is always thinking ahead for creative ways to exceed their expectations. On top of everything else, she is fun, has a wonderful personality and all around great person to work with.
Cheryl Miller, President- At The Table Public Relations
I am pleased to recommend Dana for her exceptional work as our Public Relations representative for Winter Park, Tampa, and more recently, Washington, D.C. and Reston. Dana played a pivotal role in the grand opening of our Reston location, showcasing her expertise in event management and PR strategy. Her ability to engage and collaborate with influencers significantly enhanced our outreach and visibility in these markets. Dana is very dedicated and a great asset to any organization.
Diana Briceno, Centurion Restaurant Group
Dana, what a wonderful job you did for us! Your contacts, attention to detail and relentless follow up got our company excellent results. We are looking forward to working with you again.
Klara Sotonova, Owner- Klara's Gourmet Cookies
Dana makes PR so easy! With running my yoga studio, I have just been too busy to reach out to local media, so I didn’t, and ever since I hired Dana, the media has been coming to me! Easy! She is thorough, prompt, and really organized about getting me and my business out there! On top of that she is a wonderful person to work with. I highly recommend using her services.
Karoun Charkoudian, Karoun Yoga
I’ve had the pleasure of working with Dana Swinney for a number of years, and I can tell you that she’s a first rate professional, with all of the skills required of a publicist and PR professional. Dana excels in two specific areas (among many others), they are her extensive preparation and attention to detail in her work for her clients, which in my opinion, makes her outstanding in her work. I would highly recommend her.
Tim Cronin, Owner, Communication Concepts
Dana has scored more media interviews for me than any other Public Relations professional I have ever worked with.
Roberta MacDonald, Senior Vice President of Marketing, Cabot Creamery Cooperative
Working with Dana Swinney Public Relations has been a true pleasure and we are excited to continue working with Dana. Her ideas are great and she follows through so well that the ideas translate into actual business for us. The families of the children we serve are forever changed by the work we do and we are grateful to her for helping to so effectively spread the word about our ground-breaking program.
Dr. Megan Hudson, Center Director, Brain Balance Center of West Springfield
Just a quick note of appreciation for the service you recently provided to Team Simms. Your ability to work with the boxing media is phenomenal! Your dependability, accessibility and attention to detail make you a pleasure to work with.
Sandra Stokes, Wife & Manager of Tremendous Travis Simms, Jr., Former 2x WBA Super Welterweight Champion of the World
Dana, I just wanted to take a moment to let you know how much I appreciate all your hard work and the incredible results you produce for Cabot Creamery Cooperative. Your Public Relations and Media Relations skills are second to none and your ability to adapt to the needs of our Public Relations programs makes you a valuable member of our team. You are a pleasure to work with and I hope you know how proud we are to be associated with you and Dana Swinney Public Relations.
Bob Schiers, Public Relations Manager, Cabot Creamery Cooperative
It has been my absolute pleasure to work with Dana! I am impressed with her responsiveness, and genuine passion for what she does best. She’s incredibly smart and strategic, yet approachable and easy to work with. And, she keeps me on my toes with much-appreciated grace! Dana cares about her clients and the impact of her work, and it shows. I recommend her to anyone seeking a communications partner who delivers both excellence and heart.
Stephanie McKeiver, Urban Growers Collective
Dana has consistently promoted my autism awareness endeavors in a manner which has been both highly professional, as well as compassionate. Dana understands that my No Small Victories Autism Awareness children's book series is more than just children’s literature it is an anthem of empowerment for those living on the autism spectrum. I have come to trust her marketing insight and her opinion as a publicist, and friend.
Jacqueline Williams-Hines, Author & Autism Awareness Advocate
It's been such a pleasure working with Dana on all things PR here at myWHY Agency. She's simply brilliant. She's brought so much value to our clients and mentorship to our junior team members. She's been a BIG part of our success in securing top media placements for our clients and not only is she an incredible team player, I'm to also call her a friend. She has a heart of gold. Pure intentions and such a GOOD PERSON. It's rare to find this combination in one person and I count myself lucky to have that in Dana.
Emerald-Jane Hunter, myWHY Agency
It's not often that I find someone that matches my passion for what I do. However, Dana did and she and I have an awesome working relationship, despite being miles apart geographically. She is diligent, efficient, consistent and reliable. If I can add to that, she's a team player, with the overall goal being her top priority. In the short time that we've worked together, she has easily become my right hand and friend. Dana is a PR GURU! Before you can think it, she has it flushed out, delivered and awaiting results. Dana is an asset in any capacity. I'm excited by our journey and assured that you'll have the same experience.
LaTia McNeely-Sandiford, MSW, Author, Speaker, Seminar Leader, Confidence Coach, Founder and Executive Producer of Lions Vision Productions, LLC